This concise little guide by Eric Baron is a part of the Essential Managers Series by DK. It is only 72 pages long.
This book might be small, but it is a very useful pocket guide to the fundamental concepts linked with marketing and selling in the present day. It is set out to provide a straightforward step by step guide to promoting sales growth whether for a large-scale enterprise or the smallest of small firms.
Baron himself has been a salesperson for many years, and those decades of experience are reflected in the advise he writes in this short volume for experienced sales representatives and novices alike. He writes about the research, targeting, marketing, plus the negotiation and eventually the closing of sale deals to customers.
Baron succinctly and thoroughly guides his readers through the main elements of marketing and selling techniques to turn anybody into a successful seller of any kind of product.