George Orwell is a utilitarian as he is very economical in his choice of words. The way the writes, he leaves the readers guessing what might have really happened in particular incidents. In fact, immediately after the Rebellion, two incidents happen, the disappearance of the milk and the order that all the apples had to be eaten by the pigs.

After Snowball and Napoleon reduced the principles of Animalism to seven key commandments and painted them on the side of the big barn, the animals decide to go to gather the harvest, but the cows, which haven’t been milked in some time, begin lowing loudly. The pigs milk them, and the animals eye the five pails of milk desirously. Napoleon tells them not to worry about the milk; he says that it will be “attended to.” Snowball leads the animals to the fields to begin harvesting. Napoleon lags behind, and when the animals return that evening, the milk has disappeared.  So, the hens already start to suffer privileges they had during the times when Jones ruled the farm from the very day after the Rebellion. This is because he used to mix some milk with their mesh. Instead, all the milk went down the throat of the pigs.

When the apples start to ripen and fall, the animals start to assume that all the animals where going to share the apples between them. However, the pigs order the animals to take the apples to the harness-room for the ‘use of the pigs’. The animals also discover that the milk was used by the pigs and so they start to grumble. Squealer explains to them that pigs that in reality they dislike milk and apples but as Science proves that they help the pigs to think well, they are ‘forced’ to drink the milk and eat apples. Since the pigs’ work is brain work, it is in everyone’s best interest for the pigs to eat the apples and drink the milk. Squealer hints, that if they don’t think enough in order to protect the farm, Mr. Jones might come back to take over the farm. The mentioning of Jones frightens the other animals, and agree to milk and apples.

Squealer represents in this novel the power of propaganda which was a very good weapon which the Russian Communists used during the times of Trotsky and Stalin. With his professional way of spreading lie-filled propaganda allows the pigs to conceal their acts of greed beneath a mask of common good. Squealer uses linguistic and psychological methods in order to control the other animals. He always manages to convince the animals that what the pigs do is essential or else they will suffer human cruelty again. On Animal Farm, Squealer makes himself useful to the other pigs by pretending to side with the hard-working animals and insincerely aligning the common good with the good of the pigs.  

Although Orwell makes these events look insignificant, they should still be given a lot of importance from this point, the pigs start to turn the first steps in the continuous erosion of the principles of Animalism. The principles of equality start to be ignored and trampled upon by the pig’s selfishness and greed. The animals are already suffering much worse than when humans ruled, because now, the animals are being ruled selfishly by the pigs who are animals like them.