For who?

• Corporation directors of whichever size whose operations require to understand the dynamic strengths of a world each time more globalized, evolving at a vertiginous rhythm with new and much more complex risks.
• Economy teachers and students who wish to to have in one book the phenomenons that calls out the new world, where the United States will not continue to be the leading nation it has always been.
• People curious of the tendencies of the new globalization, in which social and environmentalists movements will have the most influence in the strategic decisions of corporations.

For what?

• To take on strategic decisions of businesses who take into consideration the new challenges of globalization.
• To understand the each time more complex interdependence of preponderant factors of the global community.
• To know with details the factors that have effect on the future of corporations whose handling depends on its survival.