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Daniel J. O'Keefe

Persuasion (9781452276670) by Daniel J. O'Keefe

Persuasion (9781452276670) by Daniel J. O'Keefe

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This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

Product SKU: 9781452276670

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  • Author: Daniel J. O'Keefe

    Binding: Paperback / Softback

    Publication Date: 2015-04-28T16:36:09+01:00

    Publisher Name: SAGE Publications Inc

    Page Size Dimensions: 233 x 188 x 15

    Year of Publication: 2015

    EAN Number: 9781452276670

    Country of Origin: United States

    Number of Pages: 408


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Ralph Waldo Emerson